Ulysses's Insight

As long as Ulysses's Insight is on the battlefield,
creatures in play lose all keyword abilities.
Whenever a creature enters the battlefield, it
gains a number of keyword counters equal to any ability keywords it would normally have among
the following: deathtouch, double strike,
first strike, flying, hexproof, indestructible,
lifelink, menace, reach, trample, vigilance.
The individual is meaningless. All he sees is potential.